Your Corporate Strategy: It Just Doesn’t Matter? Part 28b
The next time you recognize the
constant external and internal customer (employee) recruiting hiring and training as “churn and a
tremendous training cost”, know and understand your buying customer, new hire
or employee satisfaction is low because of Black Hole alienation or a poisonous
culture. Recognize it as an opportunity
to begin changing your workforce environment.
Instead of looking at your product(s), plan expensive solutions or blame
your people and customers, realize it is an opportunity to begin changing the
company’s employment practices and culture.
The initial solutions could and should
be just as simple (and cheap) as listening and communicating with your
employees and customers while showing them acts of recognition, kindness and
value. This is part of the culture
change necessary to begin changing your employment strategy while you’re
planning a more comprehensive long term strategy. It is part of the larger cultural change your
company can implement for little if any cost.
Employees will see it, relate to it, engage and stay with you for it.
Most employees are looking for a whole
package. Rewards, benefits, training
and development are unique to every company, even within the same industry, and
may not cost as much as you think. This
is especially true as you begin ending the tremendous expense of “churn and
training” and free up money to fund other programs and benefits. It all works
together.
People want a path ahead. People want communication(s). People want to feel valued and recognized for
contributing to, and being a valued part of, their organization. People are looking for the “whole
package”. People want to work with
people they like. People want to be
treated with respect, caring and kindness, but mostly people want to BE valued for
their contribution and communicated with, not to.
Next: Ed Koch’s “I can explain it to you, but I can’t comprehend it for
you.”
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